New York, NY: After having won the hearts of millions of South Asians across the globe, ZEE5, the world’s largest streaming platform for South Asian content, has announced its launch in the United States on June 22. The platform is currently under beta testing in the market.
The US is the final and largest launch for ZEE5, setting the stage for its rapid growth in a market with a ready 5.4 million diaspora audience that has a deep cultural and language connect to this content.
With this launch, the streaming platform will open up access to the largest catalogue of South Asian i.e., Indian, Pakistani and Bangladeshi content to diaspora and even mainstream content consumers in the US who have been eagerly waiting to access ZEE5’s massive content library.
“The United States represents our most significant market and the last bastion in our global journey as we launch an ad-free subscription service. As a Global Media Conglomerate, we have had a very deep connection with our diaspora audiences here, so it is a rather happy moment for me to now be bringing this audience the largest aggregation of South Asian content on a single platform through ZEE5,” said Amit Goenka, President, Digital Businesses & Platforms, ZEE Entertainment.
“The United States is home to millions of people whose families have strong connects with South Asia, and we are glad to bring them the largest and most diverse catalogue of culturally relevant entertainment across Indian, Pakistani and Bangladeshi stories,” said Archana Anand, Chief Business Officer, ZEE5 Global.
3,500+ movies – including 120+ World Digital Premieres like Radhe: Your Most Wanted Bhai, Simmba, Uri: The Surgical Strike, Dream Girl, Operation Java (Malayalam), Ka Pae Rannasingham (Tamil), Switzerland (Bengali) etc.
1,600+ TV shows including Kundali Bhagya, Mithai (Bangla), Sembaruti (Tamil), Sa Re Ga Ma Pa (various languages) etc.
200+ Originals – including The Final Call, Kaafir, Mentalhood, Chur
ails, and more.
600+ music, food and lifestyle videos coming soon.