BTS’ new single “Butter” has broken the record for the most viewers for the premiere of a video on YouTube with 3.9 million concurrent viewers for its premiere on May 21.
In turn, it has also broken the record for the most viewers for the premiere of a music video on YouTube. The record was confirmed by YouTube on 24 May.
The music video, which is titled BTS ‘Butter’ Official MV, now has over 200 million views.
BTS previously held this record with their single “Dynamite”, which had 3 million concurrent peak viewers.
Nearly 24 hours after its release, “Butter” also broke the record for the most viewed YouTube music video in 24 hours with 108,200,000 views, also breaking the record for the most viewed YouTube music video in 24 hours by a K-pop group.
However, these aren’t the only records “Butter” has achieved in such a short space of time.
After the single dropped on Spotify it garnered 11,042,335 global streams in just one day, breaking the record for the most streamed track on Spotify in the first 24 hours.
The track beat Ed Sheeran (UK) and Justin Bieber’s (USA) track “I Don’t Care” by 64,946 streams.
BTS’ success on Spotify was confirmed by yet another record, marking their unrivalled number of streams on the platform.
Their singles “Dynamite” (829.7 m) and “Boy with Luv” (642.6 m) are their most streamed tracks.
These latest accolades bring BTS’ number of records up to an incredible 23 – making them one of the most successful music groups in Guinness World Records history, alongside other chart toppers like Ariana Grande, Mariah Carey, Madonna, and The Beatles.Read More