Intro: With cinema halls facing closure owing to lockdown, OTT platforms became the primary source of entertainment. While the big screen will not go away, streaming services have sure come of age and redefined for good how we perceive entertainment from now on.
Take a look at top trends that created ripples in the OTT space.
The year started with the spooky anthology Ghost Stories, and the trend of stringing several stories together continued all through the year. Some of the noteworthy anthologies include, Ludo, Unpaused and Paava Kadhaigal.
Direct to service releases
With the cinemas shutting down due to the coronavirus pandemic, movies ditched the traditional release route for the digital world. the Amitabh Bachchan and Ayushmann Khurrana-starrer Gulabo Sitabo started the trend, which continues to gain steam.
Aarya, Gunjan Saxena: The Kargil Girl, Bulbbul, Bhaag Beanie Bhaag, Guilty, Four More Shots Please!, Hundred, Choked, Raat Akeli Hai — the list only keeps growing. Female-led narratives are the trend all over in the world of entertainment, and the OTT space has been particularly susceptible to the trend.
There was a dose of reality in the diverse fiction world of the streaming services, thanks to documentary films and series. The topics were varied — from kabaddi to sneak peek into the lives of Bollywood wives.
Regional films and shows
Amid lockdown, regional content found a new and wide audience on the OTT platforms in India, from Telugu, Tamil, Kannada to Malayalam. Regional cinema from the South, especially saw good response in the digital space.Read More