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Beans brand Goya– boycott and buy-in

Washington: President Trump on Wednesday said the boycott on Goya Foods “backfired,” claiming people are now buying their products “like crazy.”

Goya Foods, the largest Hispanic-owned food label in the country, faced backlash after its CEO Robert Unanue praised the president during an event at the White House last week: “We’re all truly blessed at the same time to have a leader like President Trump, who is a builder.”

After Unanue’s praise of the president, Trump’s critics like Rep. Alexandria-Ocasio Cortez (AOC), D-N.Y., former Democratic presidential candidate Julian Castro and a number of celebrities took aim at the company on social media with hashtags like #BoycottGoya and #GOYAWAY. But this week, supporters have been flipping the narrative and calling for a Goya Foods “buy-cott.”

Many on social media, including conservative media hosts and Republican lawmakers like Sen. Marco Rubio, weighed in, urging Americans to buy the company’s products.

White House adviser and President’s daughter Ivanka Trump posted a photo of herself holding a can of black beans Tuesday night. “If it’s Goya, it has to be good,” she captioned a photo. CNN said she may have violated a government ethics rule meant to prevent conflicts of interest in the executive branch.

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